What is Social Media Marketing...
it's the 11 on the control knob of marketing.
Social media can be apps, websites, blogs anything that allows people to connect and share information in real time. It's an interaction between you and the world in a digital form...it is the new Word of Mouth advertisning.
Social networks like Facebook, Myspace and LinkedIn, to name just a few, allow users to and have a presence globally which they use to communicate, purchase items and validate products and services.
From a business owners prospective, social media marketing takes that user base of people and turns it into a two way conversation, a conversation between business and consumer. The interesting thing about social media is the connection starts with the user connecting to a business, a 180 degree spin on the way business connected to consumers in the past.
Twitter, Yelp, Foursquare, Youtube are 4 of the most popular networks that are in thier infancy for tapping into this social media explosion. Whether it's rewarding customers for purchases, sending them an email for writting a nice review about your business or posting a "how to" video about your product, social media's potential is just starting to be realized. "These go to 11"